Category Archives: Sponsored Placement

Tortured Analogies — The Turtle And The Hare: Organic SEO and PPC Management

You’ve heard the story of the turtle and the hare. The hare races along, decides he can take a break, and the turtle catches up. Repeat until the turtle wins by a hair. Did you know that the moral applies…

Posted in Search Engine Optimization, Sponsored Placement | Tagged , | Leave a comment

Organic SEO Brings Sixteen Time More Visitors Than Pay Per Click (UNLESS…)

Organic SEO has a competitor in it’s niche — that niche being “driving visitors to your website”. It’s competition goes by the acronym PPC: Pay Per Click marketing. If you’ve ever gotten one of those “$70 Adwords Credits” coupons in…

Posted in Search Engine Optimization, Sponsored Placement | Tagged , | Leave a comment

Challenging The Myths About Pay Per Click and PPC Management

There are a lot of people out there who are more than happy to talk a bunch of crap about pay per click marketing. They fall into one of two groups: people who have tried PPC and gotten burned by…

Posted in Sponsored Placement | Tagged , | Leave a comment

PPC Management: All It Takes is Money

Ever heard someone say ‘it takes money to make money’? Well, in the world of online marketing, that’s not entirely true — but it really, really helps. Let’s watch the development of two different websites, one of which starts with…

Posted in Search Engine Optimization, Sponsored Placement | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

PPC Management Is The Key To Easy First Page Placement

There’s a fairly standard idea, especially prevalent among ‘newbie’ webmasters or infopreneurs, that first page placement is a Holy Grail of internet marketing — that it takes a deeply personal and intensive effort to get your link on the…

Posted in Sponsored Placement | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Why DIY PPC Management is DTF

If you’re not familiar with the TLAs — that’s Three Letter Acronyms — ‘Why DIY PPC Management is DTF’ means “Why do it yourself pay per click management is doomed to fail.” In even plainer language, what that says…

Posted in Internet Marketing, Sponsored Placement | Tagged , , , , , , , , , , , , , , , , , | Leave a comment