Category Archives: Sponsored Placement
Tortured Analogies — The Turtle And The Hare: Organic SEO and PPC Management
You’ve heard the story of the turtle and the hare. The hare races along, decides he can take a break, and the turtle catches up. Repeat until the turtle wins by a hair. Did you know that the moral applies…
Organic SEO Brings Sixteen Time More Visitors Than Pay Per Click (UNLESS…)
Organic SEO has a competitor in it’s niche — that niche being “driving visitors to your website”. It’s competition goes by the acronym PPC: Pay Per Click marketing. If you’ve ever gotten one of those “$70 Adwords Credits” coupons in…
Challenging The Myths About Pay Per Click and PPC Management
There are a lot of people out there who are more than happy to talk a bunch of crap about pay per click marketing. They fall into one of two groups: people who have tried PPC and gotten burned by…
PPC Management: All It Takes is Money
Ever heard someone say ‘it takes money to make money’? Well, in the world of online marketing, that’s not entirely true — but it really, really helps. Let’s watch the development of two different websites, one of which starts with…
PPC Management Is The Key To Easy First Page Placement
There’s a fairly standard idea, especially prevalent among ‘newbie’ webmasters or infopreneurs, that first page placement is a Holy Grail of internet marketing — that it takes a deeply personal and intensive effort to get your link on the…
Why DIY PPC Management is DTF
If you’re not familiar with the TLAs — that’s Three Letter Acronyms — ‘Why DIY PPC Management is DTF’ means “Why do it yourself pay per click management is doomed to fail.” In even plainer language, what that says…