The goal behind First Page Placement’s social media marketing service is to put your company in a position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.
The fundamental difference between social media and traditional advertising or public relations is the ability to have dialogue with your customers. That, more than any other tactic, builds understanding and powers (and empowers) brand evangelists. It takes 6 to 12 months to get results from Search Engine Optimization and increase visibility on the internet. However, business owners do not have the time or patience to wait 6 months. The solution is to use Web 2.0 or Social Media Optimization techniques to get some quick traffic. Social Media sites like Twitter, Facebook and MySpace have huge amounts of traffic, but you need experts who can help take advantage of these websites to market your business. There are thousands of Social Media websites, but you need to select the best sites which can get you your desired audience.
“For many businesses with Low ad budget, the Social Media Networking is their sole means of Marketing.”- New York Times (23 July 2009)
The reason why Social media networking is a huge success is because of it’s friend-of-a-friend (FOAF) trust model similar to word of mouth (WOM). Study reveals that, while 14% People Trust Ads, 76% of People trust consumer recommendations for purchase decisions. Since FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is. This is the key difference between Social networking and traditional SEO or PPC strategies. Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people.
Public social networking services such as Twitter, Facebook, MySpace, LinkedIn, and Friendster can be valuable sales, marketing and support tools if you know how to effectively apply them for your business.